Relationships, not rates…

Businesses and business owners borrow based on relationships, not rates. In trying to decide between a couple of taglines for my business I polled my business owner friends first. Here were their choices: Linda Gabbert Keith CPA

• Make goodloans. Make more loans.
• Make more good loans...faster.
• Show me the Money!
• Better Decisions...by the numbers.

They all keyed in on the last one thinking that what I help lenders do is all about the numbers. Gosh, what I really want to say is that it is 'more than just numbers'. As you go about learning all the tools you need to use as a lender (tax return analysis, reading credit reports, appraisals, business plans), you may put as much emphasis on how to build relationships with your borrowers and prospective borrowers. Both are important...both.