Linda Gardner wrote a great article in the February 2007 RMA Journal on Understanding Your Middle-Market Customer. See my previous two posts; the first with a link to the full article and my take on
In Part I, I covered the conversation-opener recommended by Linda Gardner in her RMA article, Understanding your Middle-Market Customer. Here are the questions she suggests you ask to understand the business: What are the future
In the February 2007 RMA Journal, Lynda Gardner's article on Understanding your Middle-Market Customer shared some great questions to ask when you first meet with a business lending prospect. To start...what do you say when
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