An opportunity to go the extra mile for your business borrowers...


Posted Sep by Linda Keith
In a recent post, one of the differentiating factors of a bank or credit union that will be more competitive as the competition heats up is one that can 'teach and advise' business borrowers.

Banks and credit unions wanting a market advantage look for ways to add value for their business customers.

I can help with that.

Email me about offering a presentation for you business customers. You have two to choose from:
PLAN to Capsize: How to Prepare for Setbacks to Recovery Quickly and Get Everyone Back in the Boat I apply lessons learned kayaking in the coldest summertime waters of the U.S. to business success. I even wear my Maraschino Red Paddle Jacket and bring my bright yellow paddle.

Calm Seas or Rough Waters: The Ten Essentials for Success at Work Your clients can identify and start to work on the essentials they need to succeed in their business.
These are fun, interesting, thought-provoking, practical and will show your business clients you are working for them.

1 Comments


Posted by Dan Diamond, MD

Linda, this makes great sense and it is a wonderful example of what I am most passionate about: finding success and significance by putting the needs of others first. When times get difficult, businesses will often start to focus inward and meditate on their loss. One of the warning signs can be when people start to talk about "the good 'ol days". Author Brett Clay, in his book Selling Change, talks about putting the needs of the customer first and becoming a change asset for them. What you are proposing is an excellent way for an organization to just that. You bring the expertise to the table, the customer benefits, and it differentiates the bank or credit union as truly putting the best interest of the customer first. Keep up the good work!

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